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Social Web
China
29
Consumer behaviour
21
Konsumentenverhalten
21
Theorie
15
Theory
15
Social web
14
Advertising effects
13
Werbewirkung
13
Internet marketing
12
Online-Marketing
12
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10
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10
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9
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Product placement
8
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8
Bid-ask spread
7
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7
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7
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7
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6
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Share price
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5
Computerspiel
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Firm performance
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14
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Chen, Huan
14
Deterding, Audrey
3
Haley, Eric
3
Feng, Yang
2
Wang, Ye
2
Alpert, Jordan M.
1
Jaisle, Alyssa
1
Lee, S. S.
1
Lee, Yoon-Joo
1
Ma, Dalong
1
Qiao, Fei
1
Sharma, Bhakti
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Xie, Quan
1
Zhao, Wen
1
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Advertising in new formats and media : current research and implications for marketers
2
Journal of current issues and research in advertising
2
Young consumers : insight and ideas for responsible marketers
2
Health marketing quarterly
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of global marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in marketing and entrepreneurship
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ECONIS (ZBW)
14
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1
College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Chen, Huan
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 208-221
Persistent link: https://www.econbiz.de/10011382834
Saved in:
2
College-aged young consumers' perceptions of social media marketing : the story of Instagram
Chen, Huan
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012242888
Saved in:
3
Friend or Foe? : a mixed method analysis of YouTube users' replies to top comments of femvertising
Chen, Huan
;
Feng, Yang
- In:
Qualitative market research : an international journal
27
(
2024
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10015324628
Saved in:
4
College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
Saved in:
5
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
6
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
7
Product placement in social games : qualitative research insights
Chen, Huan
;
Haley, Eric
;
Deterding, Audrey
- In:
Advertising in new formats and media : current research …
,
(pp. 335-360)
.
2016
Persistent link: https://www.econbiz.de/10011473445
Saved in:
8
A content analysis of the promotional strategies employed by e-cigarette brands on Twitter
Alpert, Jordan M.
;
Jaisle, Alyssa
;
Chen, Huan
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 307-321
Persistent link: https://www.econbiz.de/10012200159
Saved in:
9
Consumer response to virtual CSR experiences
Lee, Yoon-Joo
;
Zhao, Wen
;
Chen, Huan
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10012483556
Saved in:
10
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
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