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China
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Consumer behaviour
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Brand equity
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers
Myin, Mon Thu
;
Su, Jin
;
Wu, Huicheng
;
Shen, Haina
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 95-113
Persistent link: https://www.econbiz.de/10014246040
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Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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