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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions

Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014239877

Factors affecting social media usage by market mavens for fashion-related information provision

Lee, Angie; Fiore, Ann Marie - In: Journal of fashion marketing and management 28 (2024) 2, pp. 254-272

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Consumer adoption of online collaborative customer co-design

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The Role of Interactivity from Instagram Advertisements in Shaping Perceived Value and Omnichannel Outcomes

Kim, Kyuree; Chung, Te-Lin; Fiore, Ann Marie - 2022

In omnichannel retailing, interactivity is an essential feature of virtual environments. Given the prevalence of Instagram advertising among retail brands, a better understanding of the effect of its interactivity may offer a competitive advantage to retail brands. The S-O-R model guided...

Persistent link: https://www.econbiz.de/10013297020