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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Xie, Yi
;
Chen, Ke
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269049
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2
Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network
Starr, Richard G., Jr.
;
Zhu, Andrew Q.
; …
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012599958
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3
A negative actor engagement scale for online knowledge-sharing platforms
Li, Loic Pengtao
;
Frethey-Bentham, Catherine
;
Juric, Biljana
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10014228872
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