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Social Web
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Yoganathan, Vignesh
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
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2
COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown
Liu, Hongfei
;
Liu, Wentong
;
Yoganathan, Vignesh
; …
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012695051
Saved in:
3
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
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4
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
5
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
6
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
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7
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
8
Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives
Heavens, Andrew
;
Osburg, Victoria-Sophie
;
Yoganathan, …
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10012155679
Saved in:
9
Perspectives, opportunities and tensions in ethical and sustainable luxury : introduction to the thematic symposium
Osburg, Victoria-Sophie
;
Davies, Iain
;
Yoganathan, Vignesh
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10012436720
Saved in:
10
Check-in at the robo-desk : effects of automated social presence on social cognition and service implications
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Kunz, …
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012514386
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