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Online travel reviews as persuasive communication : the effects of content type, source, and certification logos on consumer behavior
Sparks, Beverley; Perkins, Helen E.; Buckley, Ralf - In: Tourism management : research, policies, practice 39 (2013), pp. 1-9
Persistent link: https://www.econbiz.de/10009779082
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The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels
Browning, Victoria; So, Kevin Kam Fung; Sparks, Beverley - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 23-40
Persistent link: https://www.econbiz.de/10009744655
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Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverley; So, Kevin Kam Fung; Bradley, Graham L. - In: Tourism management : research, policies, practice 53 (2016), pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
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The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.; Sparks, Beverley; Weber, Karin - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
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A "Triple A" typology of responding to negative consumer-generated online reviews
Sparks, Beverley; Bradley, Graham L. - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 6, pp. 719-745
Persistent link: https://www.econbiz.de/10011736938