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Persuasive brand messages in social media : a mental imagery processing perspective
Ha, Sejin; Huang, Ran; Park, Jee-Sun - In: Journal of retailing and consumer services 48 (2019), pp. 41-49
Persistent link: https://www.econbiz.de/10012001277
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The influence of social capital on knowledge creation in online health communities
Zhao, Jing; Ha, Sejin; Widdows, Richard - In: Information technology and management 17 (2016) 4, pp. 311-321
Persistent link: https://www.econbiz.de/10011621737
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How to measure social capital in an online brand community? : a comparison of three social capital scales
Jeong, So Won; Ha, Sejin; Lee, Kyu-Hye - In: Journal of business research : JBR 131 (2021), pp. 652-663
Persistent link: https://www.econbiz.de/10012545033
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Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee; Ha, Sejin - In: The journal of brand management : an international journal 30 (2023) 6, pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
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How do consumer-to-consumer interactions affect bystanders on corporate social media (CSM)? : (in)civility in advocates' responses and complainant-bystander psychological distance
Huang, Ran; Ha, Sejin - In: The service industries journal 44 (2024) 11/12, pp. 789-812
Persistent link: https://www.econbiz.de/10015050128
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Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
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I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
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Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment
Park, Joohyung; Chung, Te-Lin; Hall-Phillips, Adrienne; … - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 185-208
Persistent link: https://www.econbiz.de/10011591232
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Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Watanabe, Nicholas M.; Kim, Jiyeon; Park, Joohyung - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431112