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The role of digital channels in industrial marketing communications

Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710

Persistent link: https://www.econbiz.de/10011382374

Negotiating crisis in the social media environment : evolution of crises online, gaining credibility offline

Pang, Augustine; Nasrath Begam, Abdul Hassan; Chong, … - In: Corporate communications : an international journal 19 (2014) 1, pp. 96-118

Persistent link: https://www.econbiz.de/10010250504

When blockchain meets social-media : will the result benefit social media analytics for supply chain operations management?

Choi, Tsan-Ming; Guo, Shu; Luo, Suyuan - In: Transportation research / E : an international journal 135 (2020), pp. 1-21

Persistent link: https://www.econbiz.de/10012233575

Collaborative platforms for innovation in advanced materials

Kreiling, Laura; Robinson, Douglas K. R.; Winickoff, … - 2020

Advanced materials hold significant potential to create better products and production processes. Yet realising their promise remains challenging: historically it has taken 15 to 20 years from discovery to deployment of new materials in products. Consequently, governments have been creating...

Persistent link: https://www.econbiz.de/10012421347

Innovation of Digital Economy : Cases from China

Zhang, Jianlin (ed.); Ying, Kezhen (ed.); Wang, KanLiang (ed.) - 2023

Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven...

Persistent link: https://www.econbiz.de/10014282830

Developing a model for athletes' personal brands on social networks : case study: Instagram

Zakerian, Alireza; Sarkoohi, Pegah; Ghafouri, Farzad; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 142-160

Persistent link: https://www.econbiz.de/10012990321

B2B communication strategy : introducing a new multifunctional application for the waste management industry

Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171

Persistent link: https://www.econbiz.de/10013491039

The impact of celebrity endorsement on followers’ impulse purchasing

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 338-358

Persistent link: https://www.econbiz.de/10013550348

Relationship marketing in an online social media context : newspaper versus television brand websites comparison

Guo, Miao - In: Journal of media business studies 11 (2014) 4, pp. 1-26

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Permission-based e-mail marketing websites success : an integrated perspective

Lin, Hsin-Hui; Li, Hsien-Ta; Wang, Yi-Shun - In: Journal of global information management : an official … 23 (2015) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10011287048