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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Children using social media to connect with others and with consumer brands
Jones, Katharine
;
Glynn, Mark S.
- In:
Smart technology applications in business environments
,
(pp. 205-220)
.
2017
Persistent link: https://www.econbiz.de/10011718708
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