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Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019

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The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

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Using rich media to motivate fair-trade purchase

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Understanding social media effects across seller, retailer, and consumer interactions

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Social media and Big Data in consumer behaviour

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The personalization-privacy paradox : implications for new media

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Engaging students with social media

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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media

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Social Media and Big Data in Consumer Behaviour

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Detecting, preventing, and mitigating online firestorms in brand communities

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