Jeganathan, Kishokanth; Szymkowiak, Andrzej - In: Journal of marketing and consumer behaviour in emerging … (2020) 1, pp. 49-59
Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defined group of users with a marketing message. These users are shown content, including...
