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The rise of social media : implications for emerging markets

Adeola, Ogechi - In: Contemporary issues in social media marketing, (pp. 282-292). 2018

Persistent link: https://www.econbiz.de/10011715090

Digital business in Africa : social media and related technologies : an introduction

Adeola, Ogechi; Edeh, Jude Ndubuisi; Hinson, Robert - In: Digital Business in Africa : Social Media and Related …, (pp. 3-13). 2022

Persistent link: https://www.econbiz.de/10013282668

A self-concept interactionist model of social media reputation

Abbatty, Oyindamola; Otubanjo, Olutayo; Adeola, Ogechi - In: Digital Business in Africa : Social Media and Related …, (pp. 127-144). 2022

Persistent link: https://www.econbiz.de/10013282697

Africa's digital marketplace : the role of social media in customer engagement

Adeola, Ogechi; Edeh, Jude Ndubuisi; Evans, Olaniyi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 145-168). 2022

Persistent link: https://www.econbiz.de/10013282698

Digital tools and platforms as the new marketplace : driving digital business in Africa

Adeola, Ogechi; Hinson, Robert; Edeh, Jude Ndubuisi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 299-311). 2022

Persistent link: https://www.econbiz.de/10013282706

Social media in marketing communications : a synthesis of successful strategies for the digital generation

Adeola, Ogechi; Hinson, Robert; Evans, Olaniyi - In: Digital transformation in business and society : theory …, (pp. 61-81). 2020

Persistent link: https://www.econbiz.de/10012116394

Social media technologies and export marketing

Avornyo, Frederick; Mahmoud, Mahmoud Abdulai; Adeola, Ogechi - In: Digital transformation in business and society : theory …, (pp. 83-102). 2020

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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

Adeola, Ogechi (ed.); Katuse, Paul (ed.); … - 2022

Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing Communications Strategies for Public Transport Organisations...

Persistent link: https://www.econbiz.de/10013392534

Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...

Persistent link: https://www.econbiz.de/10013203503

Digital Business in Africa : Social Media and Related Technologies

Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.); … - 2022

1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...

Persistent link: https://www.econbiz.de/10013270864