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It's not me, it's you : how gift giving creates giver identity threat as a function of social closeness
Ward, Morgan K.; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 164-181
Persistent link: https://www.econbiz.de/10009160922
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Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.; Argo, Jennifer J.; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
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I'll have what she's having : effects of social influence and body type on the food choices of others
McFerran, Brent; Dahl, Darren W.; Fitzsimons, Gavan J.; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 915-929
Persistent link: https://www.econbiz.de/10003962520
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Wealth and welfare : divergent moral reactions to ethical consumer choices
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 879-896
Persistent link: https://www.econbiz.de/10011489849
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How income shapes moral judgments of prosocial behavior
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10012506521