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Stereotype threat in the marketplace : consumer anxiety and purchase intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 343-357
Persistent link: https://www.econbiz.de/10009272161
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In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10011547973
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In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: Social and environmental issues in advertising, (pp. 135-148). 2017
Persistent link: https://www.econbiz.de/10011591395
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Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Psychology & marketing 39 (2022) 6, pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
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Addressing the cause-related marketing paradox for luxury brands to increase prosocial behavior and well-being
Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Journal of macromarketing 42 (2022) 4, pp. 624-629
Persistent link: https://www.econbiz.de/10013475289