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Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
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Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
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Opinion leadership in small groups
Moldovan, Sarit; Muller, Eitan; Richter, Yossi; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
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The effect of social networks structure on innovation performance : a review and directions for research
Muller, Eitan; Peres, Renana - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10012016487
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Adaptive personalization using social networks
Tuck Siong Chung; Wedel, Michel; Rust, Roland T. - In: Journal of the Academy of Marketing Science 44 (2016) 1, pp. 66-87
Persistent link: https://www.econbiz.de/10011434885
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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
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Social effects on customer retention
Nitzan, Irit; Libai, Barak - In: Journal of marketing 75 (2011) 6, pp. 24-38
Persistent link: https://www.econbiz.de/10009384683
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Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
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Integrating the Social Network to Diffusion Model and Evaluation of the Value of Hubs in the Adoption Process
Goldenberg, Jacob - 2012
In this paper we analytically study the effect of social hubs on the penetration of new products. Aggregating individual-level social network considerations to the market level, we identify boundary conditions for hubs' effect on diffusion. Our results demonstrate that seeding hubs has a...
Persistent link: https://www.econbiz.de/10013116525
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Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R. - In: The connected customer : the changing nature of …, (pp. 283-305). 2010
Persistent link: https://www.econbiz.de/10003951896