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The collective consumption network
Närvänen, Elina; Gummesson, Evert; Kuusela, Hannu - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 545-564
Persistent link: https://www.econbiz.de/10010526468
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Managing consumption communities
Närvänen, Elina; Koivisto, Pauliina; Kuusela, Hannu - In: Journal of strategic marketing 27 (2019) 5, pp. 388-404
Persistent link: https://www.econbiz.de/10012202759
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From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T.; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011771032