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Further reflections on studying social influence in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science 30 (2011) 2, pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
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Do Friends Influence Purchases in a Social Network?
Iyengar, Radha; Han, Sangman; Gupta, Sunil - 2012
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other’s...
Persistent link: https://www.econbiz.de/10014046628
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2011
Persistent link: https://www.econbiz.de/10009356151
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.; Fowler, James H. - In: Marketing science 30 (2011) 2, pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha; Van Den Bulte, Christophe; Eichert, John; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2012
Persistent link: https://www.econbiz.de/10009503893
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Do friends influence purchases in a social network?
Iyengar, Radha; Han, Sangman; Gupta, Sunil - 2009
Persistent link: https://www.econbiz.de/10003842132