The impact of tariff structure on customer retention, usage, and profitability of access services
Raghuram Iyengar; Kamel Jedidi; Skander Essegaier; Peter J. Danaher
| Year of publication: |
2011
|
|---|---|
| Authors: | Iyengar, Radha ; Jedidi, Kamel ; Essegaier, Skander ; Danaher, Peter J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 5, p. 820-836
|
| Subject: | Telekommunikationssektor | Telecommunications industry | Produktdifferenzierung | Product differentiation | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Nutzentheorie | Utility theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384014