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The influence of the relational marketing paradigm on the governance of the novel channel format named social franchising : an exploratory qualitative analysis of four social franchises from the UK
Zafeiropoulou, Fiori A.; Koufopoulos, Dimitrios - In: Journal of developmental entrepreneurship : JDE ; a … 19 (2014) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10010395997
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The influence of the relational marketing paradigm on the governance structure of the novel channel format named social franchising : an explorative qualitative analyses of four social franchises from the UK
Zafeiropoulou, Fiori A.; Koufopoulos, Dimitrios N. - In: International journal of social entrepreneurship and … 1 (2011/12) 4, pp. 404-418
Persistent link: https://www.econbiz.de/10009719337
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The influence of relational embeddedness on the formation and performance of social franchising
Zafeiropoulou, Fiori A.; Koufopoulos, Dimitrios N. - In: Journal of marketing channels : ... distribution … 20 (2013) 1/2, pp. 73-98
Persistent link: https://www.econbiz.de/10009731444