The influence of the relational marketing paradigm on the governance of the novel channel format named social franchising : an exploratory qualitative analysis of four social franchises from the UK
Fiori A. Zafeiropoulou; Dimitrios Koufopoulos
| Year of publication: |
2014
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|---|---|
| Authors: | Zafeiropoulou, Fiori A. ; Koufopoulos, Dimitrios |
| Published in: |
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development. - Hackensack, NJ [u.a.] : World Scientific Publishing, ISSN 1084-9467, ZDB-ID 2038834-2. - Vol. 19.2014, 2, p. 1-14
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| Subject: | Social entrepreneurship | relational marketing paradigm | social network theory | social franchising | relational embeddedness | Soziales Netzwerk | Social network | Franchising | Sozialwirtschaft | Social economy | Großbritannien | United Kingdom | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395997