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Social network
China
58
Consumer behaviour
39
Konsumentenverhalten
36
Soziales Netzwerk
19
Firm performance
17
Lieferantenmanagement
17
Supplier relationship management
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14
Markenführung
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12
Marketing
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Unternehmensnetzwerk
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Cultural identity
11
Relationship marketing
11
Kulturelle Identität
10
Marketingmanagement
10
B-to-B-Marketing
9
Beziehungsmarketing
9
Business-to-business marketing
9
Emerging economies
9
Schwellenländer
9
Emotion
8
Marketing management
8
Multinationales Unternehmen
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Transnational corporation
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Brand
7
Brand image
7
Customer satisfaction
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International marketing
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KMU
7
Markenartikel
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Markenimage
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SME
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Confidence
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Barnes, Bradley R.
13
Wang, Cheng Lu
7
Berger, Ron
5
Herstein, Ram
4
Chung, Henry F. L.
3
Silbiger, Avi
3
Yen, Dorothy A.
3
Lee, Liane W. Y.
2
Yang, Zhilin
2
Yen, Dorothy Ai-wan
2
Abosag, Ibrahim
1
Chan, Allan K. K.
1
Fam, Kim-Shyan
1
Gadalla, Eman
1
Guo, Shuojia
1
Huang, Pei-how
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
1
Leung, T. K. P.
1
Li, Chunqing
1
Liu, Matthew Tingchi
1
Rachamim, Matti
1
Sharma, Piyush
1
Shi, Guicheng
1
Shi, Yizheng
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Silbinger, Avi
1
Siu, Noel Y. M.
1
Yen, Dorothy
1
Zhang, Jieli
1
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
3
Asia Pacific business review
1
Handbook of contemporary marketing in China : theories and practices
1
Handbook of institutional approaches to international business
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of international marketing
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
19
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1
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
Saved in:
2
The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
Saved in:
3
The role of renqing in mediating customer relationship investment and relationship commitment in China
Shi, Guicheng
;
Shi, Yizheng
;
Chan, Allan K. K.
;
Liu, …
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 496-502
Persistent link: https://www.econbiz.de/10009159494
Saved in:
4
The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
Saved in:
5
Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
Saved in:
6
Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.
;
Wang, Cheng Lu
;
Huang, Pei-how
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
Saved in:
7
The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.
;
Yen, Dorothy A.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
Saved in:
8
Veni, vidi, vici : the impact of social media on virtual acculturation in tourism context
Li, Chunqing
;
Guo, Shuojia
;
Wang, Cheng Lu
;
Zhang, Jieli
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012134622
Saved in:
9
Exploring Western and Chinese business relationship paradigms
Yen, Dorothy A.
;
Barnes, Bradley R.
- In:
Handbook of institutional approaches to international …
,
(pp. 515-532)
.
2012
Persistent link: https://www.econbiz.de/10009548227
Saved in:
10
Investigating guanxi dimensions and relationship outcomes : insights from Sino-Anglo business relationships
Barnes, Bradley R.
;
Yen, Dorothy
;
Zhou, Lianxi
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 510-521
Persistent link: https://www.econbiz.de/10009159492
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