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The entourage effect
McFerran, Brent; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 871-884
Persistent link: https://www.econbiz.de/10010253791
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Do the crime, always do the time? : insights into consumer-to-consumer punishment decisions
Lin, Lily; Dahl, Darren W.; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 64-77
Persistent link: https://www.econbiz.de/10009777338
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The influence of friends on consumer spending : the role of agency-communion orientation and self-monitoring
Kurt, Didem; Inman, J. Jeffrey; Argo, Jennifer J. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 741-754
Persistent link: https://www.econbiz.de/10009272378
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Social influence in the retail context : a contemporary review of the literature
Argo, Jennifer J.; Dahl, Darren W. - In: Journal of retailing 96 (2020) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10012295804
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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When products come alive : interpersonal communication norms induce positive word of mouth for anthropomorphized products
Chen, Fangyuan; Sengupta, Jaideep; Zheng, Jianqing - In: Journal of consumer research : JCR ; an … 49 (2023) 6, pp. 1032-1052
Persistent link: https://www.econbiz.de/10014314327