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Toward social responsibility, not the social responsibility semblance : marketing does not need a conscience
Gaski, John F. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 7-24
Persistent link: https://www.econbiz.de/10013401656
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Why should marketers be forced to ignore their moral awareness? : a reply to Gaski
Demuijnck, Geert; Murphy, Patrick E. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 38-43
Persistent link: https://www.econbiz.de/10013401663