Toward social responsibility, not the social responsibility semblance : marketing does not need a conscience
John F. Gaski
| Year of publication: |
2022
|
|---|---|
| Authors: | Gaski, John F. |
| Other Persons: | Ahluwalia, Saurabh (contributor) ; Cronin, J. J. (contributor) ; Demuijnck, Geert (contributor) ; Murphy, Patrick E. (contributor) ; Martin, Kelly D. (contributor) ; Burpee, Stasha (contributor) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 12.2022, 1/2, p. 7-24
|
| Subject: | Corporate social responsibility | Marketing and society | Marketing ethics | Marketing social responsibility | Social responsibility | Corporate Social Responsibility | Unternehmensethik | Business ethics | Marketing | Verantwortung | Responsibility | Wirtschaftsethik | Economic ethics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-022-00227-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013401656