Narrow search
Showing 1 - 4 of 4
Cover Image
The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric; Clarke, Theresa B.; Spekman, Robert E. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
Cover Image
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Cover Image
Bank 2.0 : how customer behaviour and technology will change the future of financial services
King, Brett - 2010
Persistent link: https://www.econbiz.de/10009152738
Cover Image
Superfandom : how our obsessions are changing how we buy and who we are
Fraade-Blanar, Zoe; Glazer, Aaron M. - 2017
An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers
Persistent link: https://www.econbiz.de/10011672294