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Social web
Marketingmanagement
19,895
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19,299
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5,120
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4,127
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4,110
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1,829
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1,363
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Holland, Heinrich
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Karjaluoto, Heikki
6
Adeola, Ogechi
5
Agnihotri, Raj
5
Hinson, Robert
5
Mero, Joel
5
Milne, George R.
5
Rudeloff, Christian
5
Ryan, Damian
5
Spann, Martin
5
Stephen, Andrew T.
5
Swani, Kunal
5
Camilleri, Mark Anthony
4
Campbell, Colin L.
4
Ferraro, Carla
4
Hennig-Thurau, Thorsten
4
Hudders, Liselot
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Pakura, Stefanie
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Pauwels, Koen
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Pitt, Leyland F.
4
Plangger, Kirk
4
Quach, Sara
4
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Salo, Jari
4
Sands, Sean
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Thaichon, Park
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3
Almeida, Marcos Inácio Severo de
3
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3
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3
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Bundesverband Digitale Wirtschaft
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European Commission / Consumers, Health and Food Executive Agency
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Großbritannien / Department for Business, Energy & Industrial Strategy
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Handelshochschule Leipzig
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IGI Global
1
International Conference on Financial Markets & Corporate Finance <5., 2023, Delhi>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Conference on Strategic Innovative Marketing and Tourism <11., 2024, Braşov>
1
London School of Economics and Political Science
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Springer Gabler <Firma>
1
Tech4i2
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
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Journal of business research : JBR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of internet marketing and advertising : IJIMA
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of retailing and consumer services
26
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of marketing communications
16
Marketing intelligence & planning
15
Cogent business & management
13
Journal of promotion management : innovations in planning and applied research
13
The journal of product & brand management
13
Psychology & marketing
12
Young consumers : insight and ideas for responsible marketers
12
Journal of marketing
11
Springer eBook Collection
11
Journal of internet commerce
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
The journal of business & industrial marketing
10
European journal of marketing
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing management : MM
8
Journal of media business studies
8
International journal of business information systems : IJBIS
7
International journal of consumer studies
7
International journal of technology marketing : IJTMkt
7
Journal of research in marketing and entrepreneurship
7
Journal of strategic marketing
7
Tourism management : research, policies, practice
7
Asia Pacific journal of marketing and logistics
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing analytics : JMA
6
Journal of open innovation : technology, market, and complexity
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SpringerLink / Bücher
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1
Web 2.0-Potenziale im strategischen Marketing
Grabenströer, Nadja
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013445925
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2
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
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3
Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian
;
Jones, Calvin
-
2012
-
2nd ed
Persistent link: https://www.econbiz.de/10009512903
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4
Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian
-
2009
Persistent link: https://www.econbiz.de/10013530638
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5
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
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6
Interaktives Marketing schafft Mehrwert
Swoboda, Uwe C.
- In:
Medienbranche im Umbruch : wesentliche Treiber der …
,
(pp. 10-29)
.
2010
Persistent link: https://www.econbiz.de/10003970382
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7
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
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8
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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9
Understanding the selfie phenomenon : current insights and future research directions
Lim, Weng Marc
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1773-1788
Persistent link: https://www.econbiz.de/10011616973
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10
Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.
;
Limbu, Yam B.
- In:
Marketing intelligence & planning
34
(
2016
)
7
,
pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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