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Social web
Brand management
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Consumer behaviour
2
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Social Web
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Students
2
Studierende
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Actual self‐image
1
Angst
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Anxiety
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Betriebsklima
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Brands
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COVID-19
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Conspicuous consumption situation
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Coronavirus
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Country of Origin Effect
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Empirical Analysis
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Familie-Beruf
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Fear of Missing Out
1
Feelings of Inadequacy
1
Foreign Born Instructors
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Health clubs
1
Human Resource Management
1
Human Resources
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Ideal self‐image
1
Image congruence
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Internal branding
1
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1
Interne Markenführung
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Irritability
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Konsumentenverhalten
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Leistungsmotivation
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Multinationales Unternehmen
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Branding and sustainable competitive advantage : building virtual presence
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Journal of business & economics research
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ECONIS (ZBW)
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GeoFree BrandComms : building and sustaining virtual brand communities
Devasagayam, P. Raj
;
VanDen Heuvel, Dana
- In:
Branding and sustainable competitive advantage : …
,
(pp. 177-188)
.
2012
Persistent link: https://www.econbiz.de/10009707101
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2
Social media and the fear of missing out : scale development and assessment
Abel, Jessica P.
;
Buff, Cheryl L.
;
Burr, Sarah A.
- In:
Journal of business & economics research
14
(
2016
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10011448177
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