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Business model analysis for Chinese social networking website
Yang, Jingyi - 2013
Persistent link: https://www.econbiz.de/10010190172
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Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services
Zhang, Shuwei; Zhao, Ling; Lu, Yaobin; Yang, Jun - In: Information & management : the internat. journal of … 53 (2016) 7, pp. 904-914
Persistent link: https://www.econbiz.de/10011600364
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Demand effects of product similarity network in e-commerce platform
Huang, Hong Jun; Yang, Jun; Zheng, Benrong - In: Electronic commerce research 21 (2021) 2, pp. 297-327
Persistent link: https://www.econbiz.de/10012588011
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon; Chuenterawong, Ploypin; Lee, Heejae; … - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
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"Do good and be "liked"" : CSR messages on social media during COVID-19 pandemic and consumer responses
Battocchio, Ava Francesca; Yang, Jing; Dong, Chuqing; … - In: Journal of current issues and research in advertising 45 (2024) 2, pp. 219-241
Persistent link: https://www.econbiz.de/10014574540
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Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing; Mundel, Juan - In: The journal of product & brand management 31 (2022) 2, pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
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Processes underlying social comparison with influencers and subsequent impulsive buying : the roles of social anxiety and social media addiction
Mundel, Juan; Wan, Anan; Yang, Jing - In: Journal of marketing communications 30 (2024) 7, pp. 834-851
Persistent link: https://www.econbiz.de/10015416532
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But it was supposed to be healthy! : how expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products
Wang, Yiru; Xu, Xun; Kuchmaner, Christina A.; Xu, Ran - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 743-761
Persistent link: https://www.econbiz.de/10014370583
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Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen; Zhu, Zhihua; Xu, Xiaoke; Chao, Naipeng - In: Journal of advertising research 63 (2023) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10014375169