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From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter; Ewing, Michael; Heerden, Gené van; Pitt, … - In: International journal of advertising : the quarterly … 30 (2011) 1, pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.; Pitt, Leyland F. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele; Berthon, Pierre R.; Edelman, Linda; … - In: Business horizons 59 (2016) 2, pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
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Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin L. - In: Journal of public policy & marketing 38 (2019) 4, pp. 451-468
Persistent link: https://www.econbiz.de/10012534260