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ECONIS (ZBW)
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To be or not to be : will virtual worlds and the metaverse gain lasting traction?
Kaplan, Andreas
;
Haenlein, Michael
- In:
California management review
66
(
2024
)
4
,
pp. 5-22
Persistent link: https://www.econbiz.de/10015178141
Saved in:
2
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
3
Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
Saved in:
4
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
5
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
6
Collaborative projects (social media application) : about Wikipedia, the free encyclopedia
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
57
(
2014
)
5
,
pp. 617-626
Persistent link: https://www.econbiz.de/10010403072
Saved in:
7
Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster
Kaplan, Andreas
;
Haenlein, Michael
- In:
Business horizons
59
(
2016
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10011514840
Saved in:
8
If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas
- In:
Business horizons
55
(
2012
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
Saved in:
9
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
10
Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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