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Do Friends Influence Purchases in a Social Network?
Iyengar, Radha; Han, Sangman; Gupta, Sunil - 2012
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to influence each other’s...
Persistent link: https://www.econbiz.de/10014046628
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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Network stability and social contagion on the mobile internet
Ghose, Anindya; Han, Sang Pil; Iyengar, Radha - 2011
Persistent link: https://www.econbiz.de/10009504186
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Network overlap and content sharing on social media platforms
Peng, Jing; Agarwal, Ashish; Hosanagar, Kartik; … - In: Journal of marketing research : JMR 55 (2018) 4, pp. 571-585
Persistent link: https://www.econbiz.de/10011912735
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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Metaverse : will it change the world or be a whole new world in and of itself?
Reibstein, David J.; Iyengar, Radha - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 144-150
Persistent link: https://www.econbiz.de/10014327821