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Social web
Consumer behaviour
105,979
Konsumentenverhalten
103,536
Technischer Fortschritt
54,327
Technological change
44,974
Theorie
24,821
Theory
24,374
Innovation
14,297
Relationship marketing
13,106
Beziehungsmarketing
13,072
Kultur
9,246
USA
9,167
Brand management
9,066
Markenführung
9,027
Culture
8,867
Online-Handel
8,852
Online retailing
8,840
Technology
8,572
United States
8,395
Brand image
7,946
Markenimage
7,905
Deutschland
7,725
Technologie
7,525
Welt
7,484
Customer satisfaction
7,423
World
7,371
Social Web
7,349
Kundenzufriedenheit
7,260
Markenartikel
6,948
Brand
6,937
Germany
6,316
Online-Marketing
5,709
Internet marketing
5,694
Electronic Commerce
5,569
Wirtschaftswachstum
5,532
Experiment
5,510
E-commerce
5,437
Service quality
5,334
Dienstleistungsqualität
5,281
Einzelhandel
5,219
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4,394
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1,378
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208
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Filieri, Raffaele
26
Dwivedi, Yogesh K.
24
Law, Rob
22
Loureiro, Sandra Maria Correia
21
Hollebeek, Linda D.
17
Rita, Paulo
17
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
14
Bilgihan, Anil
13
Septianto, Felix
13
Stephen, Andrew T.
13
Tan, Yong
13
Usman, Osly
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Gázquez-Abad, Juan Carlos
12
Ko, Eunju
12
Okumus, Fevzi
12
Ozuem, Wilson
12
Rana, Nripendra P.
12
Ranfagni, Silvia
12
Hajli, Nick
11
Hennig-Thurau, Thorsten
11
Malthouse, Edward C.
11
Veloutsou, Cleopatra
11
Harrigan, Paul
10
Schweidel, David A.
10
Aw, Eugene Cheng-Xi
9
Cheah, Jun-Hwa
9
Füller, Johann
9
Lim, Weng Marc
9
Luo, Xueming
9
Mariani, Marcello M.
9
Milne, George R.
9
Moe, Wendy W.
9
Moro, Sérgio
9
Ooi, Keng-Boon
9
Pavlou, Paul A.
9
Rather, Raouf Ahmad
9
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IGI Global
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Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
Springer Fachmedien Wiesbaden
12
American Marketing Association
3
De Gruyter Oldenbourg
2
European Commission / Directorate-General for Communications Networks, Content and Technology
2
European Parliament / Directorate-General for Internal Policies of the Union
2
Information Resources Management Association
2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Basler Afrika-Bibliographien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Commission / Directorate-General for Justice and Consumers
1
European Commission / Joint Research Centre
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
IAMCR - International Association for Media and Communication Research
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
IFLA General Conference
1
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Journal of business research : JBR
304
Journal of retailing and consumer services
274
International journal of internet marketing and advertising : IJIMA
126
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
113
Technological forecasting & social change : an international journal
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
The journal of product & brand management
74
Journal of promotion management : innovations in planning and applied research
73
International journal of advertising : the review of marketing communications
72
Journal of internet commerce
71
International journal of hospitality management
69
Psychology & marketing
68
Electronic commerce research
64
International journal of consumer studies
64
International journal of electronic marketing and retailing : IJEMR
61
Journal of marketing communications
59
Asia Pacific journal of marketing and logistics
58
Journal of management information systems : JMIS
57
Tourism management : research, policies, practice
57
Information systems research : ISR
56
Journal of electronic commerce research : JECR
55
International journal of contemporary hospitality management
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of brand management : an international journal
47
International journal of business information systems : IJBIS
45
Cogent business & management
42
Journal of hospitality marketing & management
42
Journal of marketing
42
Marketing science
42
International journal of technology marketing : IJTMkt
41
International journal of e-business research : an official publication of the Information Resources Management Association
40
Marketing intelligence & planning
40
Journal of marketing management : MM
39
Journal of travel and tourism marketing
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
International journal of electronic commerce : IJEC
35
Journal of fashion marketing and management
35
Journal of strategic marketing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
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ECONIS (ZBW)
7,347
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1
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1
Interactive digital media and impact of customer attitude and
technology
on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
2
Value cocreation and innovation involving consumers and providers interacting with
technology
: a digital ethnographic study of online mental health forums
Farmer, Jane
;
Steiner, Artur
;
Kilpatrick, Sue
; …
- In:
Journal of service management
36
(
2025
)
2
,
pp. 270-290
Persistent link: https://www.econbiz.de/10015401099
Saved in:
3
If not now, when? : the timeliness of developing a dialogue between consumer
culture
theoretic and macromarketing perspectives
Fischer, Eileen
- In:
Journal of macromarketing
39
(
2019
)
1
,
pp. 103-105
Persistent link: https://www.econbiz.de/10012009097
Saved in:
4
Does
culture
affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
The service industries journal
39
(
2019
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
Saved in:
5
Consumer engagement in sharing brand-related information on social commerce : the roles of
culture
and experience
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10012424757
Saved in:
6
Social
technology
Helmer, Olaf
-
1966
Persistent link: https://www.econbiz.de/10000566309
Saved in:
7
"Social media technologies : a waste of time or a good way to learn and improve technological competences?"
Lardón-López, María Esmeralda
;
Martín-Rojas, Rodrigo
; …
- In:
Journal of knowledge management
26
(
2022
)
11
,
pp. 348-377
Persistent link: https://www.econbiz.de/10013555461
Saved in:
8
Networks of communication in South Africa : new media, new technologies
Sooryamoorthy, R.
-
2017
technology
in Africa, as well as those involved in the wider fields of development studies and economics …
Persistent link: https://www.econbiz.de/10013285071
Saved in:
9
Technology
maturity assessment based on blog analysis
Albert, Till
;
Moehrle, Martin G.
;
Meyer, Stefan
- In:
Technological forecasting & social change : an …
92
(
2015
),
pp. 196-209
Persistent link: https://www.econbiz.de/10011389653
Saved in:
10
Identifying and monitoring the development trends of emerging technologies using patent analysis and Twitter data mining : the case of perovskite solar cell
technology
Li, Xin
;
Xie, Qianqian
;
Jiang, Jiaojiao
;
Zhou, Yuan
; …
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 687-705
Persistent link: https://www.econbiz.de/10012135258
Saved in:
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