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Social network analysis of marketing intermediaries : an empirical study
Lakshmanasamy, T.; Anil, C. - In: International journal of management and network … 3 (2015) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10011539641
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Impact of marketing channel caused by relationship marketing of online social network
Wang, Min; Bian, Yijie; Deng, Jiangao; Sheng, Hong; … - In: International journal of services technology and management 22 (2016) 6, pp. 348-364
Persistent link: https://www.econbiz.de/10011665170
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Social networks as marketing channels
Petrov, Sonja; Zubac, Vesna; Miloevič, Miroslav - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10011347190
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The metamorphosis and bifurcation of Guanxi in virtual third spaces : the role of BBS in changing social relationships in China
Banfe, Peter L. - In: International business and economics research journal 10 (2011) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10009311624
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Exploring city social interaction ties in the big data era : evidence based on location-based social media data from China
Wu, Wenjie; Wang, Jianghao - 2015
problems by analysing the configuration of intercity connection patterns in China to provide new evidence to the applications … by months by city-pairs throughout China by months involves many potential stages of big data mining analysis. We …
Persistent link: https://www.econbiz.de/10011479460
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Interpersonal knowledge exchange in China : the impact of guanxi and social media
Davison, Robert M.; Ou, Carol X. J.; Martinsons, Maris G. - In: Information & management : the internat. journal of … 55 (2018) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10011813593
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The role of social media in enhancing guanxi and perceived effectiveness of e-commerce institutional mechanisms in online marketplace
Chong, Alain Yee Loong; Lacka, Ewelina; Li, Boying; … - In: Information & management : the internat. journal of … 55 (2018) 5, pp. 621-632
Persistent link: https://www.econbiz.de/10011872928
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On the use of social networking services and the ability to socialize : evidence from Chinese children aged 10 to 15
Li, Yunrong; Mora Villarrubia, Ricardo - In: Applied economics 54 (2022) 49, pp. 5639-5654
Persistent link: https://www.econbiz.de/10013411240
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Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment
Cheng, Xusen; Gu, Yu; Mou, Jian - In: Electronic commerce research 20 (2020) 1, pp. 53-80
Persistent link: https://www.econbiz.de/10012224052
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Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network
Starr, Richard G., Jr.; Zhu, Andrew Q.; … - In: Australasian marketing journal 28 (2020) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10012599958