Narrow search
Showing 1 - 7 of 7
Cover Image
From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T.; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
Cover Image
Online lifestyle consumption community dynamics : a practice-based analysis
Närvänen, Elina; Kartastenp, Elina; Kuusela, Hannu - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 358-369
Persistent link: https://www.econbiz.de/10010200863
Cover Image
Managing consumption communities
Närvänen, Elina; Koivisto, Pauliina; Kuusela, Hannu - In: Journal of strategic marketing 27 (2019) 5, pp. 388-404
Persistent link: https://www.econbiz.de/10012202759
Cover Image
Self-regulating a collaborative engagement platform : case REKO
Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, … - In: Understanding collaborative consumption, (pp. 54-66). 2024
Persistent link: https://www.econbiz.de/10014566194
Cover Image
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Cover Image
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija; Närvänen, Elina - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Cover Image
The rise of collaborative engagement platforms
Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, … - In: European journal of marketing 56 (2022) 13, pp. 26-49
Persistent link: https://www.econbiz.de/10013502327