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Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina
;
Thomas, Veronica L.
;
Johnson, …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
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Betrayed by AI : how perceived betrayal by a virtual assistant affects consumers' purchase intentions for recommended products
Saenger, Christina
;
Kuchmaner, Christina A.
;
Bateman, …
- In:
Journal of business research : JBR
185
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10015147971
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3
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
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