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Vertrauen ist gut, Facebook ist besser? : wie hängen Vertrauen und Nutzerverhalten auf Facebook zusammen

Morasch, Christopher; Rühle, Alexander - In: Innovativer Einsatz digitaler Medien im Marketing : …, (pp. 63-73). 2019

Persistent link: https://www.econbiz.de/10012009407

Interactive Pricing

Spann, Martin - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 151-164). 2008

Persistent link: https://www.econbiz.de/10003762119

Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Persistent link: https://www.econbiz.de/10014237774

How important is word of mouth? : development, validation, and application of a scale

Becker, Jan-Michael; Völckner, Franziska; Sattler, Henrik - In: Journal of interactive marketing 59 (2024) 3, pp. 273-293

Persistent link: https://www.econbiz.de/10015158259

Managing brands in the social media environment

Gensler, Sonja; Völckner, Franziska; Liu-Thompkins, Yuping - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 242-256

Persistent link: https://www.econbiz.de/10010242286

Listen to your customers : insights into brand image using online consumer-generated product reviews

Gensler, Sonja; Völckner, Franziska; Egger, Marc; … - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 112-141

Persistent link: https://www.econbiz.de/10011413587

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://www.econbiz.de/10015374350

Social commerce : a contingency framework for assessing marketing potential

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323

Persistent link: https://www.econbiz.de/10010242268

Accounting for word-of-mouth effects in preference-based market forecasts

Pescher, Christian; Spann, Martin - In: Journal of forecasting 33 (2014) 2, pp. 95-107

Persistent link: https://www.econbiz.de/10010424869

Preference markets in new product development

Dahan, Ely; Soukhoroukova, Arina; Spann, Martin - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 16-25

Persistent link: https://www.econbiz.de/10009419845