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A new customer brand engagement framework in social media : the case of Beauti Portugal SEM Healthcare
Brandão, Amélia Maria Pinto da Cunha
;
Lopes, André …
- In:
New techniques for brand management in the healthcare sector
,
(pp. 161-183)
.
2021
Persistent link: https://www.econbiz.de/10012516031
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Understanding masstige wine brands' potential for consumer-brand relationships
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
;
Borges, …
- In:
European business review
36
(
2024
)
6
,
pp. 918-944
Persistent link: https://www.econbiz.de/10015130321
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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