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How social media influencers impact consumer collectives : an embeddedness perspective
Mardon, Rebecca; Cocker, Hayley; Daunt, Kate L. - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 617-644
Persistent link: https://www.econbiz.de/10014391416
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When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca; Cocker, Hayley; Daunt, Kate L. - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 11/12, pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
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Examining the existence of double jeopardy and negative double jeopardy within Twitter
Rogers, Andrew; Daunt, Kate L.; Morgan, Peter; Beynon, … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1224-1247
Persistent link: https://www.econbiz.de/10011725670
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Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa; Daunt, Kate L. - In: European journal of marketing 57 (2023) 10, pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573