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Social web
Marketingmanagement
19,509
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1,629
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11
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9
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8
Haenlein, Michael
8
Scott, David Meerman
8
Rumler, Andrea
7
Agnihotri, Raj
6
Hennig-Thurau, Thorsten
6
Holland, Heinrich
6
Karjaluoto, Heikki
6
Ozuem, Wilson
6
Ryan, Damian
6
Turban, Efraim
6
Walsh, Gianfranco
6
Adeola, Ogechi
5
Bauer, Hans H.
5
Hinson, Robert
5
Mero, Joel
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Milne, George R.
5
Rudeloff, Christian
5
Spann, Martin
5
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5
Swani, Kunal
5
Theobald, Elke
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4
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4
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4
Hoffmann, Stefan
4
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Pauwels, Koen
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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IGI Global
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Nomos Verlagsgesellschaft
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Springer International Publishing
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Friedrich-Schiller-Universität Jena
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
mitp Verlags GmbH & Co. KG
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Apprimus Verlag
1
Arbeitsgemeinschaft für Marketing
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BITKOM Servicegesellschaft
1
Block de ideas SL
1
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1
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1
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Edward Elgar Publishing
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Ernst-Moritz-Arndt-Universität Greifswald
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European Commission / Consumers, Health and Food Executive Agency
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fundació per a la Universität Oberta de Catalunya
1
Galileo Press
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Gesellschaft zur Erforschung des Markenwesens
1
Handelshochschule Leipzig
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICEC <15, 2013, Turku>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
International Conference on Financial Markets & Corporate Finance <5., 2023, Delhi>
1
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SpringerLink / Bücher
68
Journal of business research : JBR
43
International journal of internet marketing and advertising : IJIMA
31
Springer eBook Collection
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of retailing and consumer services
23
Business horizons
19
International journal of advertising : the review of marketing communications
18
Research
16
Marketing intelligence & planning
14
Journal of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
The journal of product & brand management
12
Journal of marketing
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of internet commerce
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of the Academy of Marketing Science
10
The journal of business & industrial marketing
10
Springer eBook Collection / Business and Management
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Innovatives Markenmanagement
8
Journal of marketing management : MM
8
Journal of media business studies
8
Tourism management : research, policies, practice
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
International journal of technology marketing : IJTMkt
7
Journal of strategic marketing
7
Psychology & marketing
7
essentials
7
Asia Pacific journal of marketing and logistics
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
International journal of consumer studies
6
Journal of open innovation : technology, market, and complexity
6
Springer Texts in Business and Economics
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ECONIS (ZBW)
1,701
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1
World Wide Web marketing : integrating the Web into your marketing strategy
Sterne, Jim
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001565640
Saved in:
2
Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel-Management-Strategie inklusive Social Media
Margraf, Sandra
-
2011
Persistent link: https://www.econbiz.de/10014009109
Saved in:
3
Marketing 2.0 : neue Strategien, Chancen und Risiken der digitalen Mundpropaganda
Hämmerlein, Moritz
-
2009
Persistent link: https://www.econbiz.de/10014005583
Saved in:
4
twitter im Unternehmen : Einsatzmöglichkeiten des sozialen Netzwerkes twitter im Marketing
Wagner, Robert
-
2010
Persistent link: https://www.econbiz.de/10014005657
Saved in:
5
Facebook marketing : designing your next marketing campaign
Levy, Justin R.
-
2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10003898668
Saved in:
6
Social Media Marketing : Strategien für Twitter, Facebook & Co.
Weinberg, Tamar
-
2010
Persistent link: https://www.econbiz.de/10003907120
Saved in:
7
Social media marketing : strategies for engaging in Facebook, Twitter & other social media
Evans, Liana
-
2010
Persistent link: https://www.econbiz.de/10003918338
Saved in:
8
Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix
;
Holzapfel, Klaus
-
2010
-
3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
Saved in:
9
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
VII Inhaltsverzeichnis Abbildungsverzeichnis IX Tabellenverzeichnis ...
Persistent link: https://www.econbiz.de/10003893026
Saved in:
10
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
Steinmann, Cary
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009304309
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