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Social web
Consumer behaviour
109,050
Konsumentenverhalten
106,607
Experiment
51,979
Theorie
34,023
Theory
33,510
Relationship marketing
13,455
Beziehungsmarketing
13,430
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11,075
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10,833
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9,757
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9,572
Brand management
9,324
Markenführung
9,285
Risikopräferenz
9,256
Online-Handel
9,197
Online retailing
9,185
Risk attitude
9,090
Brand image
8,208
Markenimage
8,168
Customer satisfaction
7,680
Social Web
7,651
Kundenzufriedenheit
7,523
Markenartikel
7,134
Brand
7,119
USA
6,955
Verhaltensökonomik
6,742
Behavioral economics
6,690
United States
6,628
Risk
6,336
Risiko
6,227
Deutschland
6,113
Online-Marketing
5,999
Internet marketing
5,985
Germany
5,715
Vertrauen
5,634
Confidence
5,587
Service quality
5,578
Dienstleistungsqualität
5,533
Entscheidung
5,421
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Filieri, Raffaele
31
Dwivedi, Yogesh K.
24
Law, Rob
24
Hollebeek, Linda D.
22
Loureiro, Sandra Maria Correia
21
Rita, Paulo
17
Martínez-López, Francisco J.
16
Stephen, Andrew T.
16
Tan, Yong
15
Bilgihan, Anil
14
Flavián Blanco, Carlos
14
Okumus, Fevzi
14
Ozuem, Wilson
14
Gázquez-Abad, Juan Carlos
13
Rana, Nripendra P.
13
Ranfagni, Silvia
13
Septianto, Felix
13
Usman, Osly
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Hennig-Thurau, Thorsten
12
Hong, Yili
12
Ko, Eunju
12
Veloutsou, Cleopatra
12
Aw, Eugene Cheng-Xi
11
Hajli, Nick
11
Malthouse, Edward C.
11
Yoon, Hye Jin
11
Füller, Johann
10
Gu, Bin
10
Harrigan, Paul
10
Liao, Junyun
10
Ooi, Keng-Boon
10
Schivinski, Bruno
10
Schweidel, David A.
10
Tan, Garry Wei-Han
10
Zhang, Jing
10
Burtch, Gordon
9
Cheah, Jun-Hwa
9
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GFK
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Center Data
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Wageningen Economic Research
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Springer Fachmedien Wiesbaden
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IGI Global
6
National Bureau of Economic Research
5
American Marketing Association
3
De Gruyter Oldenbourg
2
European Parliament / Directorate-General for Internal Policies of the Union
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Information Resources Management Association
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Digital Marketing & eCommerce Conference <5., 2024, Barcelona>
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Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
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European Commission / Directorate-General for Justice and Consumers
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European Commission / Joint Research Centre
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1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
IFLA General Conference
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
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Journal of business research : JBR
321
Journal of retailing and consumer services
308
International journal of internet marketing and advertising : IJIMA
130
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Psychology & marketing
95
Technological forecasting & social change : an international journal
90
International journal of hospitality management
81
The journal of product & brand management
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
International journal of advertising : the review of marketing communications
73
Journal of marketing communications
73
Journal of promotion management : innovations in planning and applied research
72
International journal of consumer studies
71
Journal of internet commerce
71
Journal of management information systems : JMIS
66
Electronic commerce research
65
Tourism management : research, policies, practice
64
Information systems research : ISR
62
International journal of electronic marketing and retailing : IJEMR
61
Cogent business & management
60
Asia Pacific journal of marketing and logistics
58
International journal of contemporary hospitality management
56
Journal of electronic commerce research : JECR
56
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Marketing intelligence & planning
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
The journal of brand management : an international journal
48
Journal of hospitality marketing & management
46
Journal of marketing
45
Marketing science
45
Young consumers : insight and ideas for responsible marketers
44
International journal of business information systems : IJBIS
43
Journal of travel and tourism marketing
40
Journal of marketing management : MM
39
International journal of technology marketing : IJTMkt
38
European journal of marketing
37
International journal of e-business research : an official publication of the Information Resources Management Association
37
International journal of electronic commerce : IJEC
37
Journal of consumer behaviour
37
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1
Anti-social behaviour and economic decision-making : panel experimental evidence in the wake of COVID-19
Lohmann, Paul
;
Gsottbauer, Elisabeth
;
You, Jing
; …
- In:
Journal of economic behavior & organization : JEBO
206
(
2023
),
pp. 136-171
Persistent link: https://www.econbiz.de/10014247326
Saved in:
2
Digital addiction
Allcott, Hunt
;
Gentzkow, Matthew Aaron
;
Song, Lena
-
2021
model of digital addiction and estimate it using a randomized
experiment
. Temporary incentives to reduce social media use …
Persistent link: https://www.econbiz.de/10012588341
Saved in:
3
How perceived behavioral control affects trust to purchase in social media stores
Sembada, Agung Y.
;
Koay, Kian Yeik
- In:
Journal of business research : JBR
130
(
2021
),
pp. 574-582
Persistent link: https://www.econbiz.de/10012544874
Saved in:
4
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
5
Impact of word of mouth via social media on consumer intention to purchase cruise travel products
Tsai, Feng Ming
;
Bui, Tat Dat
- In:
Maritime policy & management
48
(
2021
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10012501080
Saved in:
6
The determinants of eWoM in social commerce : the role of perceived value, perceived enjoyment, trust, risks, and satisfaction
Rouibah, Kamel
;
Al-Qirim, Nabeel
;
Hwang, Yujong
;
Pouri, …
- In:
Journal of global information management
29
(
2021
)
3
,
pp. 75-102
Persistent link: https://www.econbiz.de/10012508170
Saved in:
7
Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier
;
Sánchez-Cañizares, Sandra …
- In:
Technological forecasting & social change : an …
184
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
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8
Impact of perceived risks and benefits of social networking sites on behavioral intention of users : mediating role of users' satisfaction
Khan, Mubbsher Munawar
;
Imran, Kashif
;
Mahmood, Bilal
; …
- In:
Pakistan economic and social review : incorporating the …
57
(
2019
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013532025
Saved in:
9
Consumption, social networking and collaboration on the Internet
Gaudeul, Alexia
-
2018
Persistent link: https://www.econbiz.de/10011999946
Saved in:
10
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
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