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Law, Rob
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25
Tan, Yong
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Qiu, Liangfei
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Rita, Paulo
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Thaichon, Park
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Gu, Bin
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Journal of business research : JBR
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Journal of retailing and consumer services
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International journal of internet marketing and advertising : IJIMA
166
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
149
Technological forecasting & social change : an international journal
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Information systems research : ISR
97
Electronic commerce research
96
International journal of advertising : the review of marketing communications
91
Tourism management : research, policies, practice
91
Journal of management information systems : JMIS
88
International journal of hospitality management
87
Journal of internet commerce
87
Journal of promotion management : innovations in planning and applied research
86
Psychology & marketing
84
The journal of product & brand management
78
Journal of marketing communications
77
International journal of electronic marketing and retailing : IJEMR
73
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business information systems : IJBIS
69
International journal of consumer studies
68
Journal of electronic commerce research : JECR
68
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
66
Asia Pacific journal of marketing and logistics
64
Business horizons
64
SpringerLink / Bücher
61
International journal of contemporary hospitality management
60
International journal of technology marketing : IJTMkt
57
Journal of hospitality marketing & management
56
The journal of brand management : an international journal
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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54
Journal of travel and tourism marketing
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International journal of e-business research : an official publication of the Information Resources Management Association
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ECONIS (ZBW)
12,229
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1
Impact of anonymity on roles of personal and group identities in online communities
Kim, Kyung Kyu
;
Lee, Ae Ri
;
Lee, Un-Kon
- In:
Information & management : the internat. journal of …
56
(
2019
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011990577
Saved in:
2
Social influence bias in online ratings : a field
experiment
Cicognani, Simona
;
Figini, Paolo
;
Magnani, Marco
-
2016
values in e-commerce platforms and rating web sites. By means of a field
experiment
that exogenously manipulates prior …
Persistent link: https://www.econbiz.de/10011705566
Saved in:
3
The demand effects of joint product advertising in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
4
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
5
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
6
Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca
;
Aljarah, Ahmad
;
López, Manuela
- In:
Management decision
62
(
2024
)
2
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
Saved in:
7
Attention spillovers from news to ADS : evidence from an eye-tracking
experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
-
2023
Persistent link: https://www.econbiz.de/10014226456
Saved in:
8
Attention spillovers from news to ads : evidence from an eye-tracking
experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
-
2025
Persistent link: https://www.econbiz.de/10015374361
Saved in:
9
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
10
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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