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Social web
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ECONIS (ZBW)
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Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
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2
Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk
;
Cho, Yoon-Na
;
Ko, Eunju
;
Kim, Sang Jin
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
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3
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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4
JM: promoting catalysis in marketing scholarship : editorial
Sridhar, Shrihari
;
Lamberton, Cait
;
Marinova, Detelina
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013474249
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