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Reflections on "word-of-mouth effects on short-term and long-term product judgments"
Fitzgerald, M. Paula - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 180-183
Persistent link: https://www.econbiz.de/10011774964
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Corporate sustainability efforts and e-WOM intentions in social platforms
Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1224-1239
Persistent link: https://www.econbiz.de/10012200375
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A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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JM: promoting catalysis in marketing scholarship : editorial
Sridhar, Shrihari; Lamberton, Cait; Marinova, Detelina; … - In: Journal of marketing 87 (2023) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10013474249