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Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy

Van Esch, Patrick; Mente, Margaret - In: Journal of retailing and consumer services 44 (2018), pp. 266-273

Persistent link: https://www.econbiz.de/10011904431

Artificial intelligence (AI) : revolutionizing digital marketing : guest editorial

Van Esch, Patrick; Black, J. Stewart - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 199-203

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Al-enabled biometrics in recruiting : insights from marketers for managers

Van Esch, Patrick; Black, J. Stewart; Franklin, Drew; … - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 225-234

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The multi-layered nature of the internet-based democratization of brand management

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Digital consumer management : understanding and managing consumer engagement in the digital environment

Mogaji, Emmanuel - 2024

"Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem. Chapters...

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Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Management and information technology in the digital …, (pp. 95-110). 2022

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Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction

Çil, Ebru; Erkan, İsmail; Mogaji, Emmanuel - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 328-349

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Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages

Perez-Vega, Rodrigo; Waite, Kathryn; O'Gorman, Kevin - In: The marketing review 16 (2016) 3, pp. 299-321

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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages

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Reshaping the contexts of online customer engagement behavior via artificial intelligence : a conceptual framework

Perez-Vega, Rodrigo; Kaartemo, Valtteri; Lages, Cristiana R. - In: Journal of business research : JBR 129 (2021), pp. 902-910

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