Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Patrick van Esch, Margaret Mente
| Year of publication: |
September 2018
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|---|---|
| Authors: | Van Esch, Patrick ; Mente, Margaret |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 266-273
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| Subject: | Snapchat | e-recruitment | Privacy concerns | Trendiness | Technology use motivation | Job application likelihood | Attitude towards the organization | Social media | Video-enabled social media | Social Web | Social web | Datenschutz | Data protection | Personalbeschaffung | Recruitment | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.06.016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904431