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CEO communication: engagement, longevity and founder centrality : an exploratory study in Italy
Conte, Francesca; Siano, Alfonso; Vollero, Agostino - In: Corporate communications : an international journal 22 (2017) 3, pp. 273-291
Persistent link: https://www.econbiz.de/10011778465
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Self-production in an upcycling online community : shared knowledge, collaborative ideas and creation of value
Coppola, Carla; Vollero, Agostino; Conte, Francesca; … - In: Italian journal of marketing : ITJM 2020 (2020) 2/3, pp. 231-248
Persistent link: https://www.econbiz.de/10012305797
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Digital CSR communication of Welsh companies
Conte, Francesca; Deacon, Jonathan H.; Siano, Alfonso - In: Key challenges and opportunities for quality, …, (pp. 353-375). 2021
Persistent link: https://www.econbiz.de/10012506190
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Digital destination branding : a framework to define and assess European DMOs practices
Confetto, Maria Giovanna; Conte, Francesca; Palazzo, Maria - In: Journal of destination marketing & management 30 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014458593
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Challenges and opportunities of consumer empowerment in online reputation management
Vollero, Agostino; Siano, Alfonso - In: E-marketing in developed and developing countries : …, (pp. 1-18). 2013
Persistent link: https://www.econbiz.de/10009775785
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Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso; Vollero, Agostino; Palazzo, Maria - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
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Social media and consumer power : opportunities and challenges for digital marketing activities
Vollero, Agostino; Valentini, Chiara - In: Contemporary issues in digital marketing, (pp. 105-115). 2022
Persistent link: https://www.econbiz.de/10012698299