Digital destination branding : a framework to define and assess European DMOs practices
Maria Giovanna Confetto, Francesca Conte, Maria Palazzo, Alfonso Siano
| Year of publication: |
2023
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|---|---|
| Authors: | Confetto, Maria Giovanna ; Conte, Francesca ; Palazzo, Maria ; Siano, Alfonso |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 30.2023, p. 1-15
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| Subject: | Destination branding framework | Destination marketing organisations | Digital destination branding | Digital tourism services | Social network content | Social network presence | Tourism marketing | Markenführung | Brand management | Tourismusmarketing | Destinationsmanagement | Destination management | Soziales Netzwerk | Social network | Social Web | Social web | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2023.100804 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458593