User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
N. A. Jojomon, C. Manu
| Year of publication: |
2023
|
|---|---|
| Authors: | Jojomon, N. A. ; Manu, C. |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 29.2023, 4, p. 476-489
|
| Subject: | destination management | destination branding | Incredible India | user-generated content | UGC | Web 20 | India | Indien | Social Web | Social web | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Kundenintegration | Customer integration | Website | Standortmarketing | Place marketing | Markenimage | Brand image | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Markenartikel | Brand | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2023.132737 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014331604