Is destination image instagrammable? : visit intentions and value co-creation through social media content
Antonios Giannopoulos, Christos Livas, Ioanna Simeli, Chara Achlada
| Year of publication: |
2022
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|---|---|
| Authors: | Giannopoulos, Antonios ; Livas, Christos ; Simeli, Ioanna ; Achlada, Chara |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 4, p. 349-369
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| Subject: | destination image | destination-generated content | DGC | digital communications | DMOs | eWOMs | marketing | mediation analysis | online value co-creation | social media | UCG | user-generated content | visit intention | Social Web | Social web | Kundenintegration | Customer integration | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Web 2.0-Technologien | Web 2.0 technologies | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2022.10046872 [DOI] 10.1504/IJTMKT.2022.126272 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013486083