Top persuaders in a social network are social entities whose adoption of a product or service will result in the largest numbers of other entities in the network to adopt the same product or service. Predicting top persuaders is critical to an expanding array of important social network-centric...

Link recommendation, which suggests links to connect currently unlinked users, is a key functionality offered by major online social networks. Salient examples of link recommendation include “People You May Know” on Facebook and LinkedIn as well as “You May Know” on Google . The main...

In a social network, adoption probability refers to the probability that a social entity will adopt a product, service, or opinion in the foreseeable future. Such probabilities are central to fundamental issues in social network analysis, including the influence maximization problem. In...