A data-driven approach to measure web site navigability
Xiao Fang; Paul Jen-Hwa Hu; Michael Chau; Han-Fen Hu; Zhuo Yang ...
| Year of publication: |
2012
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|---|---|
| Authors: | Fang, Xiao ; Hu, Paul Jen-Hwa ; Chau, Michael ; Hu, Han-fen ; Yang, Zhuo |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 29.2012/13, 2, p. 173-212
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| Subject: | data-driven navigability metrics | Web metrics | Web mining | Web site navigability | Web site navigation | Website | Social Web | Social web | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Internet | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Webanalyse | Web analytics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710944